Joint selling: family economy and organisational strengthening

Abstract

The joint marketing experience “El Almacén Campesino” is described, managed by producers from Jiménez, Río Hondo and Guasayán who, with the support of INTA, the SAF and the Municipality of Las Termas de Río Hondo, independently manage a store in the market of that city. As an alternative modality, it promotes the consumption of local products, the increase of family income and the revaluation of processes and practices in the rural areas of the area. Socio-economic data collected during the three years of operation are analysed, such as the most sold items, quantities sold per organisation, composition of its participants, form of administration, based on technical reports and accounts that describe the situation of the enterprise in the Covid-19 context. References to opportunities and challenges in the “pandemic context” are addressed in order to make the family farming sector visible as a valid alternative for sustainable production.